John Hancock

Contact Info:
Kristina Pantalone (Marketing Manager)
Boston Athletic Association
185 Dartmouth Street, 6th Floor
Boston MA 02116

Principal Sponsor

John Hancock

2018 marks the 33rd year of John Hancock’s landmark sponsorship of the legendary Boston Marathon. John Hancock’s continued support of the Boston Athletic Association, which has directed the race since 1897, ensures the stability of the world’s oldest annual marathon.


John Hancock places great importance on providing benefits to the community in connection with its major sponsorships. Each year, John Hancock sponsors many community initiatives in coordination with the Marathon, including the John Hancock Boston Marathon Non-Profit Program, Scholars & Stars in Hopkinton and the Marathon on the Road Program.

The Non-Profit Program offers organizations the opportunity to secure invitational entries into the race. These entries provide a significant fundraising opportunity and important exposure for the non-profits. In 2017, John Hancock sponsored more than 1,000 non-profit runners, along with 200 John Hancock and Manulife employees and clients. They raised $12.3 million for local charities and the Easter Seals Camps of Canada. Over the past 32 years, the official B.A.A. and John Hancock Non-Profit Programs have combined to raise more than $297 million for community organizations.

Scholars & Stars in Hopkinton, now in its 26th year, brings John Hancock’s elite Kenyan runners together with Hopkinton elementary students for a pre-race pep-rally in the historic town where the Marathon begins. Students study the culture of their running friends throughout the year and are introduced to the athletes during race week.

The Marathon on the Road Program leverages John Hancock’s Boston Marathon sponsorship by bringing our group of world-class marathoners – including past champions, Olympians and top Americans – to events across America. Last year more than 80,000 people participated in John Hancock-sponsored endurance events.


As principal sponsor, John Hancock provides substantial financial resources, including the first-ever prize money in 1986, and has funded more than $19 million in prize and bonus awards during the past 32 years. That tradition continues this year with a prize purse of $830,500, plus $220,000 for performance bonuses.

Each year, John Hancock recruits and sponsors the top distance runners in the world to participate in the Marathon as members of the John Hancock Elite Athlete Team. More than 800 elite athletes from 48 countries have raced on the team, supported by employee-volunteers who ensure the athletes enjoy race week hospitality at the John Hancock Elite Athlete Village.

The Company also sponsors the John Hancock Sports & Fitness Expo, which is the official location for picking up entry bibs and receiving important race information. The Expo serves as a hub for Marathon participants and their guests throughout race weekend, drawing 200 exhibitors and 80,000 visitors.

To support the local, national and international media representatives who cover the race, John Hancock produces the official Boston Marathon print and online media guides; coordinates press events; distributes Marathon materials and credentials, and hosts social platforms to support the operation of the Boston Marathon press rooms. On race day, John Hancock provides the use of several facilities in Copley Square, the services of hundreds of employee-sponsored volunteers to assist with race-related tasks, and a giant television screen near the finish line for the public to view the race.

In addition, the Company also contributes a wide range of financial support and services to the eight towns and cities along the Marathon route in appreciation for past and continued support of the race. The eight communities are Hopkinton, Ashland, Framingham, Natick, Wellesley, Newton, Brookline and Boston.

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B.A.A. Moment

John Hancock

2018 will mark the 33rd year of John Hancock's landmark sponsorship of the legendary Boston Marathon. John Hancock’s continued support of the Boston Athletic Association, which has directed the race since 1897, ensures the stability of the world's oldest annual marathon.

For more information about John Hancock and the Boston Marathon visit: or on Twitter at @jhboston26

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